![]() (Shared ownership is a temporary allowance until distinct investors, as with the Six, are found for each team in the league.) ![]() In March, BTM sold Toronto to a group of the league’s first BIPOC and Canadian investors led by retired NHL player Anthony Stewart and former Canadian hockey star Angela James, which will bring their ownership back to three teams once the deal is finalized. ![]() They are also the ownership group behind the coming Montreal Force expansion franchise, which will play its inaugural campaign this season. And playing in a facility like this is going to be a big leap forward for us.”īoynton and BTM Partners purchased the Riveters in May 2021, their third PHF franchise at the time, alongside the Boston Pride and Toronto Six. “We need to build visibility for this team. “For us that’s an investment in marketing,” Boynton said. While terms of the contract weren’t provided, Riveters owner John Boynton said the team is paying 2x-3x more than it would to play in a more traditional suburban rink. The Riveters have played in multiple venues in the past few years-including the New Jersey Devils’ practice facility, a different rink 35 miles outside NYC, and a venue on the outskirts of Brooklyn-but were in need of a change. And like many nascent sports properties without a huge media deal or massive local followings, its clubs rely heavily on sponsorships. Now in its eighth season, the PHF is still trying to establish itself as a sustainable business, asking its owners to invest heavily in the league over the next few years (to the tune of $25 million) as it boosts player salaries and funds expansion and infrastructure upgrades. Because we just haven’t yet gotten to a spot where tons of people are buying season tickets. “If I’m a mom, I’m going to the American Dream, I’m taking the kids to the aquarium, we’ll take in a women’s hockey game, and maybe we’ll play mini golf. “It’s like a live infomercial,” Murphy said. Murphy said the mall is on pace to have 6 to 8 million people come through its venue this year, and many of them might learn to love the PHF if given the chance. Instead of trying to lure fans to a stand-alone hockey rink, the franchise is bringing games to a place where more people can stumble upon them. The Riveters are taking that approach literally with their new home venue. There’s a common refrain in sports media: Go to where the fans are.
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